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Rupicard is a fintech company that provides innovative Fixed Deposit Credit Card services, enabling users to build credit scores while accessing credit effectively through a user-friendly app. Rupicard, founded in 2023 in Bengaluru, India, offers a Fixed Deposit Credit Card service. The company has engaged in one deal, raising USD 15. 00 mn in its most recent funding round on March 17, 2025, from Peak XV Capital.

Rupicard primarily offers a unique Fixed Deposit (FD) Credit Card service designed to help individuals build their credit scores while providing access to credit. The core product allows users to book a fixed deposit with an RBI-approved bank through the Rupicard app, granting them a credit limit of up to 90% of the FD amount. Users can utilize the Rupicard FD Credit Card for both online and offline purchases, enabling them to manage monthly expenditures effectively. The service also facilitates the reporting of timely bill payments to major credit bureaus, including CRIF, Experian, and Equifax, thereby enhancing the users' credit scores.

Targeting a diverse clientele that includes young professionals and individuals looking to improve their financial standing, Rupicard operates primarily within the Indian market, catering to users who may not have traditional access to credit options. Rupicard generates revenue primarily through the interest earned on the fixed deposits booked by its users, as well as potential service fees associated with credit card transactions. Users begin by depositing a minimum amount of ₹5,000 into an FD, which then enables them to access a credit limit proportional to their deposit. The interest yield on these fixed deposits can reach up to 7% per annum, which contributes to the company’s financial model.

The transactional structure involves partnerships with banks that facilitate the fixed deposit process, while the Rupicard app serves as a direct-to-consumer platform for managing credit and transactions. As users utilize their Rupicard FD Credit Cards for purchases, the company benefits from transaction fees and additional financial services tied to the card usage, forming an integrated revenue stream from its flagship FD Credit Card offering. In March 2025, Rupicard raised USD 15. 00 mn in venture funding from Peak XV Capital.

The company will use the funding to improve its financial platform. Future growth strategies include the development of new product offerings aimed at enhancing user experience and broadening their financial services. Rupicard plans to expand its operations into additional Indian cities by the end of 2025, focusing on regions with growing populations of young professionals and individuals seeking credit solutions.