goeasy Ltd.

goeasy Ltd. is a financial services provider offering accessible lending solutions primarily to non-prime consumers in Canada, focusing on improving credit access and financial stability. Founded in 1990 and headquartered in Mississauga, Canada, goeasy Ltd. specializes in financial solutions for non-prime consumers.

The company has evolved its business strategy over the years and operates multiple divisions, including easyfinancial for personal loans and easyhome for lease-to-own products. Aamer Khan currently serves as CEO. The firm has undergone significant growth since its inception, focusing on expanding its service offerings. goeasy is a prominent provider of financial solutions catering primarily to non-prime consumers in Canada.

Its core offerings include a diverse range of lending products such as unsecured and secured personal loans through its easyfinancial division, which was launched in 2006 and extends loans up to USD 150,000. The company also operates easyhome, which provides a lease-to-own model for brand-name furniture, appliances, and electronics, allowing consumers an alternative to traditional purchasing methods. Additionally, goeasy's LendCare division, established in 2004, specializes in point-of-sale financing, enabling around 11,200 merchants to offer flexible consumer lending options. The primary customer base consists of individuals who struggle to access credit from conventional banks and financial institutions, aiming to improve their financial standing and creditworthiness.

These products are available across various provinces in Canada, reaching a diverse demographic that includes everyday Canadians seeking accessible financial solutions. goeasy generates revenue primarily through interest and fees associated with its lending products and services. For the year 2022, the company reported a revenue of USD 783. 65 mn and an EBITDA of USD 322.

82 mn. Revenue is accrued through interest payments on personal loans and lease agreements, alongside potential fees for late payments or processing charges. The focus remains on providing accessible financing solutions tailored to the needs of customers with varying credit situations.