GoCoop

GoCoop is a marketplace that promotes Indian handlooms and crafts, empowering artisan communities through direct access to global consumers. The platform showcases a diverse array of ethically produced textiles and crafts, connecting artisans with buyers. Founded in 2012 in Bangalore, India, GoCoop operates as a marketplace supporting artisan communities by promoting Indian handlooms and crafts. It was established by Siva Devireddy, who has a history of entrepreneurship.

The company has raised a total of INR 4. 28 mn in funding, with its most recent deal occurring on June 24, 2019, involving new investor Bennett Coleman & Co. and returning investor Pratithi Investment Trust. The company does not have any known subsidiaries and has completed six total deals to date.

GoSwadeshi by GoCoop operates as a marketplace dedicated to promoting Indian handlooms and crafts while supporting artisan communities. The company's core offerings include a diverse range of textiles such as sarees, dupattas, and other apparel, alongside home decor items, accessories, and gifts. Each product is authentically sourced from indigenous artisans, emphasizing the rich cultural heritage and craftsmanship of India. The platform serves both individual consumers and businesses, catering to customers interested in unique, ethically produced goods.

Geographically, GoSwadeshi markets its products primarily in India and the international market, notably targeting consumers in the United States, thereby expanding the reach of traditional Indian crafts to a global audience. In the most recent year, GoSwadeshi generated revenue of INR 1,735,241. 50 with an EBITDA amount of -INR 82,000. 10.

The revenue is generated through direct-to-consumer transactions on its e-commerce platform, where customers purchase handloom products and crafts. The business model prioritizes retail sales, ensuring artisans receive fair compensation for their crafts. GoCoop plans to enhance its product offerings and expand its market reach. The company is designing new product lines tailored to meet consumer preferences and is actively exploring entry into additional international markets beyond the United States.

The funding raised in June 2019, totaling INR 4. 28 mn, will be allocated towards these product developments and market expansion initiatives.