Goapptiv Private Limited

Founded in 2016 and based in Maharashtra, India, Goapptiv Private Limited is a digital tech company engaged in the business of offering digital solutions such as distribution, digital solutions, and integrated brand sales management. Rajasekhar Parcha (CEO) and Sreeram Venkitaraman (COO) are the co-founders of the company. In December 2023, Goapptiv Private Limited raised INR 420 million in venture funding from Cipla Ventures. Some of the company’s clients include Cipla, Pfizer, Abbott, Biocon, Sun Pharma, Zydus, and others.

The company offers a portfolio of products that includes ChannelPaisa, a platform that improves market visibility and brand reach without adding sales representatives; and ChannelPay, an integrated digital payment and promotional platform that offers retailers incentives and ensures secure transactions and comprehensive sales visibility. The firm's products also include ConnectOD, a digitally enabled model for patient engagement and secure interactions that unites healthcare professionals; and MyDocData, a comprehensive toolkit that empowers pharmaceutical companies to make data-driven decisions by facilitating real-time visualization and segmented customer profiling. GoApptiv’s business models and tech solutions are tailored for the healthcare industry, focusing on three primary areas: market access, brand and portfolio growth, and proprietary tech platforms and data analytics. The organization plans to use the December 2023 funding to expand healthcare accessibility.