Glowdayz

Based in South Korea, Glowdayz offers a unique consumer-driven beauty award platform aimed at recognizing the best beauty products through comprehensive consumer reviews. Glowdayz, founded in 2013 and headquartered in Seoul, South Korea, operates as a consumer-driven beauty award platform. The company has completed a total of 3 deals and raised KRW 4 billion in a funding round on February 22, 2017, with investments from IMM Investment, SV Investment, and Stonebridge Capital. The current company valuation stands at KRW 10 billion.

Glowdayz primarily offers Korea's first fully consumer-led beauty award, the Glowpick Award. This platform allows consumers to submit reviews of beauty products, which are analyzed to highlight the most popular items. The award occurs biannually, featuring top-rated products based on around 490,000 consumer reviews collected throughout the year. Additionally, Glowdayz builds a community for beauty enthusiasts and brands, focusing on South Korean market trends and preferences.

Glowdayz's revenue is generated through the Glowpick Award platform, which operates on a B2B model by collaborating with beauty brands and retailers for sponsorships and promotional opportunities. Brands may pay to feature their products or engage in marketing activities linked to the awards, enhancing their visibility among consumers. The company also fosters direct-to-consumer initiatives to build loyalty within the beauty enthusiast community. Following their recent funding round in February 2017, Glowdayz plans to focus on online-offline integration, expand offline store presence, enhance business partnerships, and boost marketing efforts.

The capital raised will support these initiatives, positioning Glowdayz for future growth in the beauty sector.