Glossier, Inc.

Founded in 2010 by Emily Weiss, Into The Gloss, Inc. and Glossier, Inc. is headquartered in New York, US. The company specializes in beauty and skincare products and has undergone strategic pivots to enhance its market presence.

In July 2021, Glossier, Inc. raised USD 80 million in series E funding led by Lone Pine Capital, including Forerunner Ventures, Index Ventures, Institutional Venture Partners, Sequoia Capital, and Thrive Capital. The series E funding values Glossier, Inc. at USD 1.

8 billion post-money. As of September 2025, the company is led by its CEO, Kyle Leahy. Glossier's core offerings include skincare, makeup, and fragrance products designed to enhance natural beauty while addressing the diverse needs of consumers. The brand's product range features items such as the Milky Jelly Cleanser, Boy Brow grooming pomade, and Glossier You fragrance, each crafted to provide simplicity and effectiveness in everyday beauty routines.

Glossier targets a broad demographic, primarily appealing to millennials and Generation Z consumers, who value authenticity and minimalism in beauty products. The company distributes its products widely, serving markets in North America, Europe, Asia, and Australia, with a significant presence in major urban centers where its customer base actively seeks contemporary beauty solutions. Glossier operates primarily through a direct-to-consumer model, allowing it to cultivate a strong relationship with its customers. Revenue is generated through online sales, with consumers purchasing products directly from the company's e-commerce platform.

Glossier also employs promotional strategies, providing incentives such as free shipping on qualifying orders, which encourages larger purchases and enhances customer satisfaction. The company's revenue streams are further supported by limited edition releases and seasonal collections, fostering a sense of exclusivity among consumers and contributing to consistent sales growth. The company aims to expand into new markets both domestically and internationally, although specific regions and timelines for these expansions have not yet been disclosed. Additionally, Glossier continues to innovate its product lineup, focusing on upcoming launches aligned with its customer base's preferences.