Gjirafa, Inc.

Gjirafa, Inc. is a digital platform dedicated to enhancing the online experience for Albanian-speaking users through search, e-commerce, and streaming services, catering to both consumers and businesses. Founded in 2013, Gjirafa, Inc. operates primarily from Pristina, Kosovo.

The company specializes in providing a web search engine and a marketplace. Mergim Cahani, the founder and CEO, has been instrumental in leading the company's growth. In March 2019, Gjirafa raised USD 6. 7 million in Series B funding from Rockaway, which contributed to its total amount raised of USD 6.

7 million across two deals. Gjirafa offers a comprehensive suite of digital products and services aimed at enhancing the online experience for Albanian-speaking users. Their core offerings include Gjirafa. com, an Albanian web search engine that aggregates news, classified ads, and weather information, as well as GjirafaMall, an online marketplace featuring over 200,000 unique products from more than 100 partners.

GjirafaVideo serves as a streaming platform providing original content, live TV, and e-sports programming, while GjirafaAdNetwork facilitates targeted advertising for businesses seeking to reach over 10 million Albanian-speaking individuals. The company also operates GjirafaTech, a cloud product ecosystem designed to support media companies in the digital landscape. These services are primarily targeted at consumers and businesses in Kosovo, Albania, and neighboring regions in the Western Balkans. Gjirafa's revenue model is built on diverse income streams derived from e-commerce sales, advertising, and subscription services.

Transactions typically occur through the sale of products on GjirafaMall, where consumers can purchase a wide selection of items, and through advertising partnerships established via GjirafaAdNetwork. Their streaming service, GjirafaVideo, operates on a subscription basis, providing users access to exclusive high-quality content through GjirafaVideo Premium, which offers an ad-free experience and the option to download content for offline viewing. Revenue is generated directly from end consumers as well as through partnerships with businesses that utilize these platforms for marketing and sales. The extensive array of products and services positions Gjirafa to cater to both individual consumers and business clients across its operational markets.

In March 2019, Gjirafa, Inc. raised USD 6. 7 million in Series B funding, which will be directed towards developing new products and enhancing their service offerings. The company plans to introduce additional features on GjirafaMall and expand its streaming services.

Gjirafa is also targeting expansion into other regions within the Western Balkans by the end of 2023, aiming to increase its user base and service reach.