gitti GmbH

Based in Germany, gitti GmbH operates as a provider of innovative beauty products, emphasizing sustainability and health-conscious formulations for a diverse clientele. gitti GmbH specializes in developing eco-friendly beauty solutions. Founded in 2019 and headquartered in Berlin, Germany, Jennifer Baum-Minkus leads the company as CEO. In July 2021, gitti GmbH raised EUR 6.

9 million in a Series A funding round, which marked their second deal involving investors AUXXO, Grazia Equity, XAnge, and b2venture. The total amount raised by the company stands at EUR 6. 9 million with a current valuation of EUR 37. 686 million.

Gitti Beauty specializes in high-quality, sustainable beauty products aimed at health-conscious consumers. Their core offerings include a range of nail care items, cosmetics, and skincare solutions, designed to address common consumer concerns such as skin sensitivity and environmental impact. The products are formulated with non-toxic ingredients, prioritizing both effectiveness and safety for the end user. Gitti Beauty's clientele primarily consists of environmentally conscious individuals and beauty enthusiasts seeking a luxury experience without compromising on ethical standards.

The products are marketed and sold across various geographical regions, including key markets in Europe, particularly Germany, France, and the Netherlands, catering to a demographic increasingly focused on sustainable and cruelty-free beauty solutions. Gitti Beauty generates revenue through direct-to-consumer sales as well as strategic partnerships with select retailers. The company’s transaction structure typically involves online sales through their official website, coupled with potential collaborations with beauty retailers and specialty shops. Customers can access a diverse range of products, each priced according to their specific formulations and packaging.

Gitti Beauty's flagship products include innovative nail polishes and skincare items that emphasize eco-friendliness and quality, enhancing customer appeal. The company's pricing strategy reflects its commitment to providing premium products while ensuring accessibility for a broader audience within the beauty market. Following the EUR 6. 9 million raised in Series A funding on July 2, 2021, gitti GmbH plans to utilize this capital to support their expansion into various new countries, aiming for a successful market entry.

The company is focused on launching additional products designed to enhance their existing lineup, though specific release dates have not been disclosed.