GirlCult
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GirlCult - overview
Established
2018
Location
Shanghai, -, China
Primary Industry
Consumer Products
About
Established in 2018 and based in Shanghai, China, GirlCult is a domestic cosmetics brand that sells products via e-commerce platforms. In December 2019, the company closed a series A funding from IDG Capital. Its products can be divided into eye shadow, lip glaze, blush, highlights, facial makeup and other makeup categories. The product focuses on stylized labels and launches a series of products such as Sunny City, Gorgeous Rock, Religious Legend, Emotional Gills, and Red Utopia.
Its products are mainly aimed at users born in the 1990s. The company operates and sells through marketing channels such as Weibo, Xiaohongshu, Douyin, and Station B, as well as e-commerce platforms such as Tmall and Taobao. The company generates revenue by selling cosmetics products.
Current Investors
Qingsong Fund, IDG Capital
Primary Industry
Consumer Products
Sub Industries
Beauty & Hygiene
Verticals
E-commerce
Company Stage
Series A
Total Amount Raised
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