Gina Tricot AB

Gina Tricot AB is a Swedish women's fashion retailer specializing in affordable, trendy clothing and accessories, catering to contemporary styles across a wide range of occasions. Founded in 1997, Gina Tricot AB operates as a women's fashion retailer, offering a variety of clothing and accessories. The company is headquartered in Boras, Sweden. In June 2014, Nordic Capital and an individual investor acquired Gina Tricot AB, facilitating its strategic growth.

Ted Boman serves as the CEO. Gina Tricot specializes in women's fashion, offering a wide range of clothing including dresses, tops, jeans, and seasonal items, alongside fashion accessories such as sunglasses, bags, and jewelry. They aim to provide affordable and trendy options that appeal to various customer preferences, with products available in over 30 countries through 180 stores across five European nations and a comprehensive online platform. In 2022, Gina Tricot generated a revenue of EUR 98,386,088.

10, with an EBITDA of EUR -8,104,839 for the same year. The company operates on a direct-to-consumer model, selling items that typically range in price from approximately 29. 99 EUR to 49. 99 EUR, which helps maintain strong customer relationships and brand loyalty.

Gina Tricot plans to launch new products focusing on current fashion trends, enhancing its product line for better market fit. The company is also looking to expand into new markets within Europe, targeting specific regions for growth. The funding received from the acquisition by Nordic Capital in June 2014 will support these initiatives, allowing for increased investment in product development and market expansion.