Giftbee Australia Pty Ltd

Giftbee, based in Australia, provides innovative gifting solutions through digital gift cards and products, enhancing the gifting experience for businesses and consumers alike. Giftbee Australia Pty Ltd, founded in 2024 and headquartered in Melbourne, Australia, specializes in providing gifting solutions. The company raised AUD 1 million in Seed funding on November 3, 2025, led by Antler and supported by Brisbane Angels, focusing on growth opportunities in the gifting sector. Giftbee offers a comprehensive suite of gifting solutions designed to enhance the gifting experience for businesses, brands, and consumers.

The core offerings include digital gift cards and products that allow users to choose, personalize, and instantly send gifts. These services solve end-use cases in employee rewards, customer incentives, and personal gifting. Recipients can accept, swap, or forward gifts, fostering flexibility and personalization. The platform partners with leading brands to offer over 200 gift cards and more than 1,000 products available in markets across Australia.

Giftbee operates a revenue model primarily based on B2B and direct-to-consumer transactions, focusing on providing gift solutions for employee recognition and customer appreciation. Clients can send gifts in bulk, track transactions, and measure the success of their gifting initiatives. While specific pricing information is not disclosed, the company's structure suggests that businesses can engage in partnerships for access to their extensive catalog of digital tokens and gifts, including customizable digital gift cards for efficient gifting. In November 2025, Giftbee raised AUD 1 million in Seed funding to support expansion and invest in product and technology.

The company aims to launch new products enhancing its gifting platform and plans to expand into additional markets across Australia and potentially beyond. The funding will be utilized to develop these new offerings and strengthen its technological infrastructure.