GetGlue

GetGlue is a social networking platform that enhances media discovery and user engagement by connecting fans with their favorite television shows, movies, and music through interactive features. Founded in 2006 and headquartered in New York, US, GetGlue initially focused on social networking for media engagement. In November 2013, the company was acquired by i. TV, although financial terms were not disclosed.

The acquisition followed a Series D funding round led by RHO Capital Partners, which raised USD 12. 00 mn, bringing the total amount raised to USD 12. 00 mn. The company has completed 6 total deals to date.

GetGlue. com offers a platform that integrates social networking with content discovery, allowing users to interact with various media types such as television shows, movies, and music. The services include check-ins, ratings, and recommendations, which aim to enhance the entertainment experience by fostering a community around shared interests. The platform targets media companies, advertisers, and a wide audience from casual viewers to dedicated fans, operating primarily in North America and parts of Europe.

GetGlue. com generates revenue through a hybrid model that includes advertising partnerships and potential subscription services. By leveraging its engaged user base, the company attracts advertisers who can promote content directly to a targeted audience. Revenue is structured around B2B partnerships, allowing brands to create tailored advertising campaigns that resonate with specific user demographics, particularly during major television events and live programming.

Following its acquisition in November 2013, GetGlue is likely to focus on integrating new products and services to enhance its platform. The funding from the Series D round is expected to support initiatives aimed at expanding into additional markets, although specific details are not publicly disclosed. The company will likely leverage its assets to optimize user engagement strategies and explore new revenue streams in collaboration with i. TV.