Getfluence SAS

Getfluence SAS is a digital marketing company specializing in SEO and netlinking solutions, connecting brands with influential media outlets to enhance online visibility through sponsored content campaigns. Founded in 2017 and headquartered in Toulouse, France, Getfluence SAS operates a marketplace that facilitates sponsored content campaigns for brands and agencies. The company has completed 2 deals, with its most recent funding round occurring on April 26, 2021, when it raised EUR 2. 64 mn in a Series A funding round led by KPMG Corporate Finance and Reflexion Capital, among other investors.

The total amount raised by the company is EUR 2. 64 mn, with a current valuation of EUR 10. 38 mn. Getfluence SAS primarily offers a comprehensive SEO and netlinking marketplace designed to connect brands and agencies with influential digital media outlets.

Its core services revolve around facilitating sponsored content campaigns, enabling clients to enhance their online visibility and authority through high-quality backlinks. The platform encompasses a catalog of over 45,000 premium media outlets across diverse industries, allowing clients to publish articles on trusted thematic sites. The company targets businesses seeking to improve their search engine optimization (SEO) performance, particularly in North America, Europe, and Asia-Pacific, catering to both small businesses and large multinational corporations. Getfluence SAS operates on a revenue model primarily based on transaction fees for published content and sponsored articles.

Clients engage the platform to purchase links and sponsored content, contributing to their overall SEO efforts. Transactions typically occur on a pay-per-publication basis, allowing companies to incur costs only for the media they choose to engage with. This self-service model empowers clients to browse media options, select suitable outlets, and manage their campaigns within a single interface, catering to various client needs. Following the Series A funding round in April 2021, which raised EUR 2.

64 mn, Getfluence SAS plans to utilize the funds to expand its service offerings and enhance its technological capabilities. The company aims to launch new products aimed at improving user experience and engagement. Additionally, Getfluence is targeting expansion into new geographic regions within Europe and Asia-Pacific by the end of 2023, further solidifying its market presence and reach.