GetFeedback

GetFeedback provides a robust customer experience platform that empowers organizations to collect, analyze, and act on customer feedback, enhancing their customer engagement strategies across multiple channels. Founded in 2013 and headquartered in San Francisco, US, GetFeedback specializes in customer experience management. In November 2014, the company was acquired by Campaign Monitor, a portfolio company of Insight Venture Partners, for undisclosed financial terms. The company has secured a total funding of USD 2.

31 mn through a Series A round, led by Salesforce Ventures, which was the most recent deal recorded on November 18, 2014. CEO details are not currently available. GetFeedback’s core offering is a comprehensive customer experience (CX) platform designed to optimize the way organizations gather, analyze, and act on customer feedback. The platform facilitates the collection of rich customer insights through various channels, including email, SMS, and digital touchpoints such as websites and mobile applications.

By enabling transactional and relational feedback mechanisms, GetFeedback addresses critical use cases like improving customer retention, driving product adoption, and enhancing overall customer loyalty. The company serves a diverse clientele, from small businesses to large enterprises across multiple sectors, including retail, technology, and service industries. Its products are utilized globally, with significant market presence in North America and Europe, where organizations increasingly prioritize customer experience in their operational strategies. GetFeedback generates revenue primarily through subscription-based models that allow businesses to access its CX platform and associated services.

Clients typically engage in annual or multi-year contracts, which provide them with the tools necessary for survey deployment, data analysis, and integration with existing business systems such as Salesforce. The platform includes various products, such as Net Promoter Score (NPS) tools and customer satisfaction surveys, which are integral to the firm's value proposition. While specific pricing plans are proprietary, the structure is designed to cater to different customer segments, from startups to large enterprises, ensuring flexibility and scalability in their offerings. By focusing on both B2B relationships and direct consumer feedback, GetFeedback solidifies its position as a leader in the customer experience management space.

Looking ahead, GetFeedback plans to enhance its platform with new features and products aimed at improving customer engagement and feedback analysis. The company is targeting expansion into new markets in Asia and Latin America by the end of 2025, capitalizing on the growing demand for customer experience solutions in these regions. Recent funding from the Series A round will be utilized to support the development of innovative features and facilitate market entry strategies, ensuring alignment with evolving customer needs.