Gentoo

Based in Seoul, South Korea, and founded in 2019, Waddle Co. , Ltd. , d. b.

a. Gentoo operates as a technology company that develops an AI-based voice interactive shopping platform that matches buyers purchase intent and situation. In June 2024, Waddle Co. , Ltd.

raised KRW 2 billion in pre-series A funding from Kakao Ventures, Fast Ventures, and BonAngels. As of 2026, the company is led by CEO Ji-hyuk Park. Waddle Co. , Ltd.

provides an AI agent designed to assist online shoppers by recommending products based on their intentions and browsing behavior. Gentoo analyzes product details and reviews from shopping malls to make personalized suggestions, aiming to reduce cart abandonment and enhance payment conversion rates. The platform leverages extensive commerce conversation data gathered from the Sori Market app, developed for barrier-free online shopping. The company generates revenue primarily through subscription and usage‑based SaaS fees paid by merchants deploying Gentoo across their online stores.

Additional revenue comes from enterprise contracts and platform‑app marketplaces, where Gentoo is sold as a paid growth agent tied to measurable conversion. Waddle Co. , Ltd. plans to use its proceeds from June 2024 funding to enhance its services by introducing customer relationship management solutions based on conversation data.

In addition, the company plans to scale adoption across North American e‑commerce by deepening platform integrations, expanding local partnerships, and advancing agent autonomy that can plan and execute growth actions end‑to‑end.