Gensmo

Gensmo is a US-based digital fashion platform that utilizes artificial intelligence to offer personalized style recommendations and virtual try-on experiences, enhancing the online shopping journey for users by simplifying choices and fit considerations. Founded in 2024 and headquartered in Sammamish, US, Gensmo is a digital fashion platform that leverages AI technology to transform how users engage with fashion. The company raised USD 60. 00 mn in a Seed funding round on June 29, 2025, marking its initial investment target.

The founder's history has not been disclosed. Gensmo operates as a digital fashion platform that leverages artificial intelligence to provide users with personalized style recommendations and virtual try-on capabilities. Its core offering allows individuals to interact with fashion through visual elements, enabling users to create outfits tailored specifically to their body type, personal style, and daily activities. The platform facilitates a seamless shopping experience from the initial idea phase to checkout, addressing common pain points in fashion decision-making, such as choice overload and fit concerns.

Gensmo is designed for a diverse user base, including fashion enthusiasts, busy professionals, and creative individuals, with a geographical focus that spans multiple markets, including North America and select regions in Europe and Asia. The company's revenue model is primarily driven by direct consumer transactions facilitated through its app, which includes features such as virtual try-ons and personalized outfit recommendations. Gensmo generates income through product sales made directly via the platform, where users can purchase outfits after viewing how they look on their virtual avatars. Although specific pricing structure details are not disclosed, the app likely incorporates a mix of revenue from individual clothing items and potential partnerships with retailers for exclusive collections.

These transactions create a straightforward B2C relationship, enhancing consumer engagement while integrating fashion shopping into a technology-driven environment. Gensmo plans to utilize the recent USD 60. 00 mn in funding to further develop its technology and expand its product offerings. The company aims to enhance its virtual try-on capabilities and introduce new AI-driven features by late 2025.

Additionally, Gensmo is targeting expansion into European and Asian markets, seeking to establish a stronger presence in those regions by mid-2026.