Genius Foods Ltd.
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Genius Foods Ltd. - overview
Established
2009
Location
Edinburgh, -, UK
Primary Industry
Food
About
Based in the UK, Genius Foods Ltd. specializes in providing gluten-free food solutions, creating high-quality baked goods for individuals with dietary restrictions. Genius Foods Ltd. is a UK-based company founded in 2009, operating out of Edinburgh.
The company focuses on gluten-free food products and has undergone significant changes, recently being acquired by Katjesgreenfood in May 2022 from Verlinvest. CEO Adam Smart leads the company, which has successfully completed 4 deals to date, with its latest funding round being a VENTURE DEBT round amounting to GBP 7. 000 mn, contributing to a total of GBP 10. 000 mn raised since inception.
Genius Foods Ltd. specializes in gluten-free food products, prominently featuring a range of baked goods designed for individuals with gluten intolerance or celiac disease. The company offers a diverse selection of items, including soft loaves and indulgent treats, ensuring that customers can enjoy flavorful options while adhering to dietary restrictions. Genius Foods serves health-conscious consumers and grocery retailers in the UK and other European markets, focusing on innovation and community engagement to provide satisfying meal options.
In 2022, Genius Foods Ltd. reported a revenue of GBP 38,675,610. 80 with an EBITDA of GBP -905,387 for the same year. The company's revenue model is built on direct-to-consumer sales and partnerships with retailers, facilitating a stable income stream from its gluten-free products, which are sold in grocery stores and online platforms.
Following its acquisition in May 2022, Genius Foods Ltd. aims to solidify its position in the gluten-free market by launching new product lines and expanding into additional markets. The company plans to utilize the recent funding from the VENTURE DEBT round to support these initiatives, with a focus on becoming a market leader in future category purchases.
Current Investors
Oyster Bay, BNP Paribas
Primary Industry
Food
Sub Industries
Bakery Products
Website
www.geniusfood.com
Verticals
Manufacturing
Company Stage
Mature
Total Amount Raised
Subscriber access only
Genius Foods Ltd. - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Secondary Buyout | Completed | Genius Foods Ltd. | - |
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