gen.video

Based in Massachusetts, US, and founded in 2016, gen. video operates as a software development company that provides an influencer marketing platform for enterprise-class clients with a focus on e-commerce impact and analytics.  In June 2025, gen. video acquired Lionize Inc.

from Cultivation Capital and ScOp Venture Capital. Financial terms of the transaction were not disclosed. The firm, as of September 2024, has over 681 million viewers engagement through its campaigns and more than 15 million tracked shopping sessions and is led by its CEO, Jessica Thorpe. gen.

video is a technology-driven agency that connects brands with their target audiences through engaging video content. The company provides a suite of tools and services, including its partnrUP platform, which streamlines content collaboration, project management, and performance measurement for brands and creators. Gen. video’s offerings encompass influencer campaigns, affiliate programs, retail syndication, and advanced analytics, enabling brands to track sales and optimize their marketing strategies.

Some of the firm's projects include Midol - new product launch, Lenovo -Microsoft We Gaming promotion, Jimmy Dean - e-commerce videos, etc. The June 2025 acquisition will help gen. video to make influencer marketing technology accessible to a wider range of brands, agencies and creators.