Gauge Insights, Inc.

Gauge Insights, Inc. is a company focused on providing an innovative research platform that combines user-friendly survey tools with professional research expertise, facilitating efficient market research for brands and researchers. Founded in 2016 and headquartered in Atlanta, US, Gauge Insights, Inc. specializes in market research solutions.

The company raised USD 0. 65 mn in Seed funding in August 2017 from investors First Round Capital and Tech Square Ventures. The CEO, Jonathan Allen, leads the team in driving the company's vision and growth. Gauge Insights offers a comprehensive research platform that combines DIY survey capabilities with professional research expertise.

Their core product enables access to over 100 million real respondents for high-quality market research. Features include a vast template library, customizable questionnaires, and collaboration tools, suitable for various use cases from customer preference assessments to product concept testing. The platform serves a wide range of clients across different industries in geographical markets such as North America, Europe, and parts of Asia. Gauge Insights generates revenue through a subscription-based model, offering clients flexible pricing plans tailored to their research needs.

The platform supports both self-service options and partnerships with research experts, catering to B2B transactions. Revenue is bolstered by various research methodologies, including pricing studies and brand assessments, allowing clients to select products based on their specific requirements without hidden fees. Following the Seed funding round in August 2017, Gauge Insights, Inc. plans to enhance its platform by launching new products aimed at improving user experience and expanding functionalities.

The company is also exploring entry into additional international markets, targeting regions in Asia and Europe by late 2023. The recent funding will support these initiatives, driving software development and market entry strategies.