Gaspedaal.nl
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Gaspedaal.nl - overview
Established
2007
Location
Amsterdam, -, Netherlands
Primary Industry
Marketing/Advertising
About
Gaspedaal. nl, based in the Netherlands, operates as a key automotive search engine and comparison platform, connecting users with a vast network of automotive listings for informed purchasing decisions. Founded in the Netherlands, Gaspedaal. nl serves as an automotive search engine and comparison platform that connects users with listings from over 2,000 automotive websites.
The company was acquired by AutoScout24 GmbH, a portfolio company of Hellman & Friedman, in November 2025, enhancing its operational capabilities and expanding its customer base. The company has conducted 1 deal to date. Gaspedaal. nl functions as a leading automotive search engine and comparison platform in the Netherlands, aggregating listings from over 2,000 automotive websites.
It allows automotive dealers and entrepreneurs to select and list their vehicles, driving high-quality traffic directly to their websites. This model supports a diverse client base, including small and large automotive enterprises, as well as end-users searching for vehicles, thus addressing visibility challenges in a competitive marketplace. Gaspedaal. nl employs a performance-based revenue model based on a "no cure, no pay" principle, where automotive dealers pay only for clicks leading to their websites.
This digital intermediary role boosts visibility for listed vehicles, while clients have options for ads, enhancing their marketing reach. Although specific pricing plans are not disclosed, the flexibility of the model benefits clients by allowing various advertising choices tailored by vehicle brand and region. In November 2025, Gaspedaal. nl was acquired by AutoScout24 GmbH, which seeks to enhance its platform capabilities and broaden its customer base.
With this acquisition, Gaspedaal. nl will leverage resources to develop new products designed to improve user experience and expand its market reach. The integration with AutoScout24 GmbH is anticipated to facilitate entry into additional geographic regions, aiming for a broader audience in the European automotive market.
Current Investors
AutoScout24 GmbH
Primary Industry
Marketing/Advertising
Sub Industries
eMarketing/Digital Marketing, Automobile Dealerships
Website
www.gaspedaal.nl/
Verticals
AdTech, E-commerce
Company Stage
Add-on
Total Amount Raised
Subscriber access only
Gaspedaal.nl - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Add-on, Corporate Carve Out | Completed | Gaspedaal.nl | - |
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