Garyline
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Garyline - overview
Established
1964
Location
Bronx, NY, US
Primary Industry
Marketing/Advertising
About
Based in the US, Garyline specializes in providing a wide range of promotional products and custom merchandise, focusing on branding solutions for businesses and organizations. Garyline is a company that focuses on promotional products and custom merchandise. Founded in 1964 and headquartered in Bronx, US, the company has undergone strategic changes to enhance its offerings. Richard Hellinger serves as the CEO.
In August 2024, Mill Point Capital acquired Garyline, although the financial terms were not disclosed. Garyline specializes in a diverse array of promotional products and custom merchandise that cater primarily to businesses and organizations seeking branding solutions. Their core offerings include automotive accessories, bags, drinkware, health products, outdoor items, and office supplies, all designed to enhance brand visibility and engagement. The company targets a broad client base, including corporate clients, non-profits, and educational institutions, providing tools necessary to elevate their brand presence.
Garyline distributes its products primarily within North America, focusing on urban and suburban markets. Garyline generates revenue through B2B transactions, primarily involving bulk orders of promotional products. The company operates on a model that supports both direct-to-consumer sales and partnerships with retailers and wholesalers. Clients typically place orders for various items based on their branding needs, with pricing structures designed to incentivize larger purchases through bulk discounts.
Specific product lines include customizable options that allow clients to mix and match features. The transactional framework is built around straightforward order processing, enhancing the overall customer experience. Following the acquisition by Mill Point Capital in August 2024, Garyline plans to enhance its offerings and strengthen its market presence in promotional products. The investment will support the development of new product lines and expansion into new markets.
Specific markets targeted for expansion have not been detailed.
Current Investors
Mill Point Capital
Primary Industry
Marketing/Advertising
Sub Industries
Advertising Agencies & Media Buyers
Website
www.garyline.com
Company Stage
Mature - Growth Capital
Total Amount Raised
Subscriber access only
Garyline - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Add-on, Trade Sale | Completed | Koozie Group | - | ||||||||
| Growth | Completed | Garyline | - |
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