Gamut
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Gamut - overview
Established
2014
Location
New York, NY, US
Primary Industry
Marketing/Advertising
About
Based in New York, US, and founded in 2014, Gamut operates as an advertising company. In July 2022, One Equity Partners agreed to acquire Gamut from Cox Media Group. As of 2022, the company’s President is Soo Jin Oh. Gamut provides Gamut Total, an over-the-top (OTT) digital video advertising platform that aids marketers in locating and interacting with local OTT consumers.
The company also provides digital advertising solutions to publishers, marketers, and agencies, such as detailed reporting and analytics, as well as in-house execution and optimization. Following the acquisition, the company plans to increase the flow of advertising dollars into local video.
Current Investors
One Equity Partners, Locality
Primary Industry
Marketing/Advertising
Sub Industries
Advertising Agencies & Media Buyers, eMarketing/Digital Marketing, Media
Website
www.gamut.media
Verticals
AdTech
Company Stage
Merged
Total Amount Raised
Subscriber access only
Gamut - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Merger | Completed | CoxReps, Gamut | - | ||||||||
| Buyout | Completed | Gamut | - |
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