G.I. Sportz Inc.

G. I. Sportz Inc. designs and distributes high-quality paintball products, catering to both recreational and competitive players with a diverse range of paintballs and accessories.

Founded in 2008 and headquartered in Montreal, Canada, G. I. Sportz Inc. specializes in paintball manufacturing.

The company was acquired by Kore Outdoor Inc. in December 2020, with financial terms undisclosed. CEO William Ceranski leads the company, which has successfully completed three deals, the most recent being in December 2020. G.

I. Sportz specializes in the manufacturing and distribution of high-quality paintball products, including an extensive range of paintballs, goggles, and gear designed for both recreational and competitive players. Their core offerings feature various grades of paintballs, ranging from 1-star to 5-star quality, which cater to different skill levels and play styles. Additionally, the company produces specialty paintballs, such as Brigade and Craze, formulated for specific environmental conditions and gameplay preferences.

G. I. Sportz also provides 50cal low impact paintballs aimed at younger players and those seeking a less intense experience. The company serves a diverse customer base, including individual players, paintball fields, and retailers across North America, Europe, and parts of Asia, ensuring that their products meet the demands of both casual and dedicated paintball enthusiasts.

G. I. Sportz generates revenue primarily through direct sales of their paintball products to consumers, as well as wholesale transactions with retailers and paintball fields. The sales structure is characterized by a combination of B2B partnerships and direct-to-consumer relationships, allowing the company to reach a broad audience while fostering strong connections within the paintball industry.

Their pricing strategy includes various options for bulk purchases and individual product sales, catering to different client needs. Flagship products, such as their premium 5-star paintballs and specialty lines, attract both competitive teams and casual players, driving sustained revenue flow through repeat purchases and brand loyalty. The company engages in promotional campaigns and exclusive sales to enhance customer engagement and boost transaction volumes. G.

I. Sportz is focused on expanding its product line with new offerings designed for different gameplay environments and player preferences. The company is also planning to penetrate additional markets in Europe and Asia by 2023. The acquisition by Kore Outdoor Inc.

in December 2020 will support these initiatives, allowing for increased resources to innovate and diversify their product range.