Fyndiq AB

Based in Sweden, Fyndiq AB is a discount-based e-commerce platform that specializes in a variety of low-cost consumer products, offering a unique online shopping experience focused on affordability. Founded in 2009 in Stockholm, Sweden, Fyndiq AB operates an online marketplace for a wide range of consumer goods. In February 2023, the company was acquired by Cdon AB, allowing Cdon to leverage Fyndiq’s capabilities and enhance operational synergies. The founders, Dan Nilsson and David Brudö, have a history of entrepreneurial ventures, contributing to the company’s innovative approach in e-commerce.

Fyndiq has successfully completed a total of 6 funding deals, with a most recent investment round classified as an Add-on Trade Sale, raising SEK 740. 00 mn, with a total amount raised of SEK 35. 40 mn. Fyndiq AB specializes in offering an extensive selection of consumer products through its e-commerce platform, primarily focusing on low-cost items across various categories such as electronics, beauty, home goods, and toys.

The core products include mobile accessories like chargers and cases, as well as personal care items like teeth whitening strips. The target market consists of diverse consumers, including tech-savvy individuals and families seeking budget-friendly options. The company primarily markets its products in Sweden, with plans for expansion into other Nordic regions. Fyndiq AB's revenue model is direct-to-consumer sales through its online marketplace.

In 2022, the company reported a revenue of SEK 47,279,112. 60, with an EBITDA of SEK 656,670 for the same year. The pricing strategy ensures competitive pricing, appealing to a broad consumer base, with flagship products like Labubu plush toys and Philips grooming accessories driving sales. Following the acquisition by Cdon AB in February 2023, Fyndiq AB plans to utilize the SEK 740 mn investment to enhance its marketplace capabilities and operational efficiencies.

The company is targeting expansion into other Nordic markets, leveraging its established platform and customer base. Fyndiq is also exploring new product launches to cater to evolving consumer preferences, aiming to strengthen its position in the e-commerce sector.