Fully Accountable, LLC

Fully Accountable, LLC, based in the US, provides outsourced accounting and financial services designed specifically for eCommerce and technology companies, helping them manage their financial operations effectively. Founded in 2014 in Akron, US, Fully Accountable, LLC specializes in outsourced financial services. The firm has maintained a consistent focus on serving eCommerce and technology sectors without notable pivots. The company was the investment target in its most recent deal.

In December 2025, Fully Accountable, LLC was acquired by BELAY, Inc. , a portfolio company of Tenex Capital Management. Fully Accountable specializes in providing outsourced accounting and financial services tailored for eCommerce and technology companies. Their core offerings include outsourced financial analytics, tax planning, strategic CFO services, and bookkeeping, designed to alleviate the financial management burdens faced by digital businesses.

The company's services enhance operational efficiency, optimize cash flow, and ensure compliance with tax regulations, enabling clients to make informed, data-driven decisions. Fully Accountable primarily caters to eCommerce businesses, digital marketing agencies, SaaS companies, and professional service firms, addressing their unique financial challenges in the United States and select international markets. Fully Accountable generates revenue through a structured service model that includes flat, scalable monthly fees for its various accounting services. Clients engage the firm through partnerships often involving long-term contracts for outsourced CFO services and financial analytics, ensuring a consistent revenue stream.

The firm’s pricing strategy accommodates diverse client needs, leveraging a subscription-based model for flexibility in service offerings. Specific transaction structures include B2B arrangements where businesses partner with Fully Accountable for comprehensive financial oversight and strategic guidance tailored to their operational demands. In December 2025, Fully Accountable acquired by BELAY, Inc. The acquisition aligns with Fully Accountable's strategy to expand its service offerings and geographic reach.

Future plans involve launching new products that leverage synergies with BELAY's existing services. Specific geographical expansion plans have not been disclosed, but the acquisition is expected to support an enhanced market presence across North America.