Fullpath Ltd.

Based in the US, AutoLeadStar, Inc. operates as an artificial intelligence (AI) platform that offers various automation tools for marketing campaigns. Based in Florida, US, and founded in 2016, AutoLeadStar, Inc. operates as a software development firm.

The company was founded by its CEO Aharon Horwitz, CTO Yishai Goldstein, and CPO Eliav Moshe. In April 2026, Cox Automotive Inc. agreed to acquire Fullpath Ltd. from Target Global, Aleph, Riverwood Capital, and PICO Venture Partners.

The transaction is subject to customary closing condition and is expected to be completed in 30 days. Fullpath offers an AI‑powered customer data and experience platform designed for automotive dealerships. Its platform unifies first‑party data from CRM, DMS, websites, and advertising systems to enable AI‑driven marketing automation, audience activation, digital advertising, email and SMS campaigns, website personalization, and closed‑loop attribution. These services help dealerships improve customer engagement, optimize marketing spend, and increase vehicle sales across omnichannel touchpoints.

Fullpath generates revenue through subscription‑based SaaS fees paid by automotive dealerships and dealer groups. Customers license its customer data and experience platform to unify first‑party data, run AI‑driven marketing campaigns, automate advertising, and measure attribution, typically under recurring monthly or annual contracts. The acquisition enables Cox Automotive to add Fullpath’s customer data platform and marketing automation tools to its dealer software, so dealers can unify CRM and DMS data, automate marketing, and track customers from ad click to vehicle purchase across Cox’s network.