Full Swing Golf, Inc.

Full Swing Golf, Inc. is a US-based company that specializes in high-quality golf simulation technology, enhancing the golfing experience for both recreational and professional players through advanced simulators and analytics. Founded in 1986 in Carlsbad, US, Full Swing Golf, Inc. focuses on developing innovative golf simulation products.

The company is led by CEO Eric Murray. Recently, on July 6, 2026, Full Swing Golf was acquired by Versant Media, LLC for USD 530 mn, marking a significant milestone in its business operations while previously being part of Bruin Capital and several investment partners. Full Swing Golf specializes in high-quality golf simulation technology and related products aimed at enhancing the golfing experience for both recreational and professional players. Their core offerings include advanced golf simulators that combine realistic gameplay with sophisticated analytics, allowing users to practice, play, and compete in various virtual golf courses.

These simulators integrate technology to provide real-time feedback on swing mechanics, ball trajectory, and other critical performance metrics, catering to avid golfers looking to improve their skills. The company also offers accessories and software solutions designed to complement their simulators, including custom fittings, instructional tools, and interactive gaming features. Full Swing Golf products are primarily marketed in North America, Europe, and select regions in Asia, focusing on both individual consumers and commercial establishments like golf clubs, resorts, and sports training facilities. Full Swing Golf generates revenue through direct-to-consumer sales and partnerships with retail distributors.

The company’s revenue streams come mainly from the sale of its flagship golf simulators, often accompanied by various accessory packages and software upgrades. Transactions typically involve a one-time purchase for the simulators, with additional revenue from ongoing service agreements for software updates and maintenance. The pricing structure reflects the premium nature of their offerings, aligned with the advanced technology and performance features of their products. Full Swing Golf also engages in business-to-business collaborations with golf facilities and training centers, providing bulk purchase options and tailored solutions to meet the specific needs of commercial clients.

Following the acquisition by Versant Media, LLC, Full Swing Golf, Inc. plans to leverage the funding to expand its product range and enhance its technology platform. The company is set to introduce new interactive simulation products and enhance performance data offerings by 2027. Additionally, it aims to penetrate new geographic markets in Asia and Europe by 2028, utilizing the recent investment to support these ambitious expansion efforts.