Frubana S.A.S.

Based in Colombia, Frubana S. A. S. operates a digital platform connecting local farmers and suppliers directly with food service businesses, thereby enhancing supply chain efficiency and reducing food waste.

Frubana S. A. S. , founded in 2018 and headquartered in Bogota, Colombia, is focused on transforming the food supply chain by connecting farmers with restaurants and grocery stores.

The company has executed 5 deals, with the most recent investment occurring on May 31, 2022, during their Series C funding, which raised USD 75 mn, bringing their total amount raised to USD 75 mn. The CEO and founder, Fabián Gutiérrez, has a history of involvement in entrepreneurial ventures. Frubana specializes in providing a digital platform that streamlines the supply chain for fresh produce and other food products. The company connects local farmers and suppliers directly with restaurants, grocery stores, and foodservice businesses, enhancing efficiency and reducing waste.

Frubana offers services such as inventory management, real-time pricing, and logistics support to assist clients in making informed purchasing decisions. The platform is designed for diverse clients across urban markets in Latin America, focusing on major cities that require consistent access to quality food products. In the most recent year of 2023, Frubana reported revenue of USD 82. 90 mn, with an EBITDA of USD -22.

38 mn. Revenue is primarily generated through a B2B transaction model, where suppliers are connected directly to businesses in the food service sector, retaining a commission from each transaction for the services provided. Frubana plans to utilize the recent Series C funding of USD 75 mn to enhance its technological capabilities and expand its market reach. The company is set to launch new product offerings aimed at improving supply chain transparency and accessibility.

Additionally, Frubana is exploring opportunities to enter new geographic markets across Latin America by 2024, aiming to solidify its presence in regions with growing demand for efficient food sourcing solutions.