Front Row
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Front Row - overview
Established
2012
Location
New York, NY, US
Primary Industry
Marketing/Advertising
About
Based in New York, US, and founded in 2012 by Alex Beer and Matt Beer, FB Select LLC, d. b. a. Front Row, f.
k. a. Fortress Brand, operates as a provider of retail management services, including legal, creative, and performance marketing, logistics, and product strategy. The company's divisions specialize in marketplace management, digital marketing, strategy and design, and content creation.
In September 2024, Charlesbank Capital Partners acquired Front Row from Trivest Partners. Front Row offers a range of services that focus on e-commerce growth and marketplace success. These include digital marketing for B2B and B2C clients, business intelligence, content creation, and direct-to-consumer (D2C) ecommerce management. The company’s proprietary Catapult software provides holistic Amazon business management, helping brands optimize their marketplace performance.
Additionally, the firm’s creative production services, tailored for beauty and lifestyle brands, deliver impactful content and branding strategies. Front Row integrates technology, data analytics, and creativity to solve complex business challenges and unlock new opportunities for clients, driving both market share and audience engagement across global marketplaces.
Current Investors
Trivest Partners, Charlesbank Capital Partners, HighPost Capital
Primary Industry
Marketing/Advertising
Sub Industries
Advertising Agencies & Media Buyers, eMarketing/Digital Marketing
Website
www.fortressbrand.com
Verticals
AdTech
Company Stage
Mature - Growth Capital
Total Amount Raised
Subscriber access only
Front Row - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Add-on | Completed | Socium Media LLC | - | ||||||||
| Add-on | Completed | Build in Amsterdam B.V. | - | ||||||||
| Growth | Completed | Front Row | - | ||||||||
| Secondary Buyout | Completed | Front Row | - | ||||||||
| Add-on | Completed | Taylor & Pond Corporate Communications, LLC | - |
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