Fromm International, Inc.
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Fromm International, Inc. - overview
Established
1907
Location
Mount Prospect, IL, US
Primary Industry
Consumer Products
About
Founded in 1907 and based in Illinois, US, Fromm International, Inc. , formerly known as Illinois Razor Strop Co. , operates as a lifestyle brand that sells beauty and grooming products. The company was founded by James Simon.
In January 2024, Firelight Capital Partners acquired a stake in Fromm. As of 2023, the company is led by its CEO Martin L. Okner. Fromm International markets and sells beauty and grooming products through its brands: Fromm Pro, an e-commerce platform that sells hairbrushes; Diane, an e-commerce platform that sells brushes, combs, and hair razors; The Hair Edit, an e-commerce platform that sells claw clips, headbands, and ponytail holders; and partner brands like Dorco, a seller of sharp, strong, and long-lasting blades; and Personna, a manufacturer of razors and blades.
Current Investors
Firelight Capital Partners
Primary Industry
Consumer Products
Sub Industries
Beauty & Hygiene
Website
www.frommbeauty.com
Verticals
E-commerce, Manufacturing
Company Stage
Mature - Buyout
Total Amount Raised
Subscriber access only
Fromm International, Inc. - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Buyout | Completed | Fromm International, Inc. | - |
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Fromm International, Inc. - employee data
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