Froedtert Health

Based in the US, Froedtert Health is a prominent health care organization focused on delivering specialized medical treatments and primary care services to its patients. Froedtert Health operates as a comprehensive health care provider, serving as eastern Wisconsin's only academic medical center and adult Level I Trauma Center. The company was founded by Bruno Petcho and Michelle Charbit. It is headquartered in Milwaukee, Wisconsin, and provides a range of health services to the local community, including surgical procedures and specialized treatments.

Jatin Lia and Maureen McNally currently lead the company as CEO and executive roles, respectively. Froedtert & the Medical College of Wisconsin (Froedtert & MCW) provides a comprehensive range of health care services, primarily focusing on specialized medical treatments and primary care. The organization operates eastern Wisconsin's only academic medical center and adult Level I Trauma Center, offering services that encompass a broad spectrum of health needs, including surgery, cancer treatment, cardiology, orthopedics, and rehabilitation. The company employs a multidisciplinary approach to patient care, ensuring that treatment plans are tailored to individual conditions while also emphasizing preventive care.

Their services extend to virtual care options, enabling patients to access consultations via video visits for common conditions like flu, rashes, and infections. Froedtert & MCW serves a diverse patient base across various geographical markets, including Milwaukee and the surrounding counties of Waukesha, Washington, and beyond, highlighting their commitment to advancing local health care. Froedtert & MCW operates on a revenue model that combines direct patient services and partnerships with other health care organizations. Revenue is generated through various channels, including in-person consultations, surgical procedures, and telehealth services, with pricing structures designed to accommodate both individual patients and institutional partnerships.

For example, patients may opt for on-demand video visits priced at USD 49, while other services are billed based on the complexity and nature of care provided. The organization also engages in research and clinical trials, which may contribute additional funding through partnerships with academic and pharmaceutical entities. As a health network, Froedtert & MCW aligns its financial activities with a focus on delivering high-quality care and advancing medical research, underscoring its dual role in both service delivery and innovation in health care.