Freska Finland Oy

Freska Finland Oy specializes in providing home cleaning services tailored to residential needs, offering convenience through a user-friendly app for scheduling and payment. The company operates in Finland and is expanding into neighboring markets. Founded in 2015 and headquartered in Helsinki, Finland, Freska Finland Oy provides home cleaning services. The founders include Esa Vuolas, Lasse Smedsvig, Petteri Marviala, Sebastian Heinrichs, and Sonal Mistry.

The company raised NOK 95 million on October 26, 2018, in a funding round, achieving a total amount raised of NOK 95 million and a current company valuation of NOK 300 million. Freska offers a range of home cleaning services, including regular home cleaning, window cleaning, and moving cleaning. They employ trained cleaners who ensure high-quality service delivery. Clients can schedule and modify appointments through the Freska app, which supports a flexible service model without binding contracts.

The company primarily operates in urban areas in Finland, including Helsinki, Espoo, Turku, and Tampere, and is expanding its services to Norway and Sweden. In 2023, Freska reported a revenue of NOK 46,499,678. 70 and an EBITDA of NOK -642,942. 50.

The company generates revenue through direct-to-consumer transactions, primarily offering subscription-based cleaning services with a flexible pricing structure based on property size and cleaning frequency. Their business model includes both one-time services and ongoing contracts, backed by a 100% satisfaction guarantee. Freska plans to leverage its recent funding of NOK 95 million to enhance its service offerings and expand into new markets, specifically targeting more regions in Norway and Sweden. The company aims to introduce new cleaning service products in the near future, although specific release dates have not been disclosed.

This funding will support their initiatives to broaden market presence and enhance customer experience.