Frenzi Media

Frenzi Media is a platform that connects brands with social media influencers, enhancing digital marketing efforts through authentic engagement. It specializes in building relationships that elevate influencer marketing in the ecommerce landscape. Frenzi Media, founded in 2016 by Mark Jennings, operates from its headquarters in London, UK. The company primarily serves as a bridge between brands and social media influencers, facilitating strategic partnerships that enrich online marketing.

It raised USD 0. 10 mn in Seed funding on October 20, 2018, bringing its total amount raised to USD 0. 10 mn and its current valuation to USD 8. 90 mn.

The company has completed one deal to date. Get Frenzi primarily operates as a platform that facilitates partnerships between brands and social media influencers, enhancing their engagement in the ecommerce and online marketing space. The core offering encompasses an Ambassador Program, which allows social media marketers to collaborate with various brands aligned with their interests, thereby generating authentic promotional content. Influencers can explore diverse brand campaigns and choose those that resonate with their personal brand, enabling them to earn rewards through activities such as sharing products, leaving reviews, and completing promotional tasks.

The platform aims to build a trusted community that bridges the gap between brands and dedicated content creators, ultimately addressing the need for genuine influencer marketing in today’s digital landscape. Get Frenzi services are available across various geographical markets, including North America and Europe, targeting both influencers and brands seeking innovative marketing solutions. Get Frenzi generates revenue through its Ambassador Program and associated marketing campaigns by establishing partnerships between brands and influencers. Transactions typically occur through a commission-based model, where influencers earn rewards for their promotional activities.

The structure includes direct relationships with brands, allowing for tailored marketing campaigns that align with specific brand objectives. Influencers engage with a variety of campaigns, from product launches to brand awareness initiatives, thereby fostering a dynamic marketplace for content creation. While specific pricing plans for participation in brand campaigns are not detailed, the platform emphasizes unique offerings and promotional incentives that correlate with the value provided to both influencers and brands involved. Frenzi Media is focused on developing additional features for its Ambassador Program and expanding its service offerings.

The recent Seed funding of USD 0. 10 mn, raised in October 2018, will support these initiatives. The company aims to penetrate new markets in Asia and South America by the end of 2023, positioning itself to attract a broader range of influencers and brands.