Free Standard
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Free Standard - overview
Established
2020
Location
Tokyo, -, Japan
Primary Industry
Internet
About
Based in Tokyo, Japan, and founded in 2020, Free Standard Co. , Ltd. , a. k.
a. Free Standard develops and operates an e-commerce platform that allows brand makers to provide a product trial use and sell secondary or reused products to expand the customer base and market while increasing the customer lifetime value. In March 2026, Free Standard raised undisclosed an amount in series A equity and venture debt funding from Prime Partners, D4V, Global Brain, Mizuho Bank, Resona Bank and Higashi-Nippon Bank. As of March 2026, Takao Harimoto is the CEO of Free Standard.
The company develops a reuse e-commerce website with features such as a trial function and reuse construction for brands and retailers to provide a trial function on their e-commerce website for capitalizing on potential customers and maximizing LTV (lifetime value) per product. The company plans to use its proceeds from March 2026 funding to strengthen its recommerce platform and scale brand‑official resale, making circular fashion a standard part of everyday consumer behavior.
Current Investors
Global Brain, ANRI, D4V
Primary Industry
Internet
Sub Industries
Web Development
Website
https://freestandard.co.jp
Verticals
Cloud Computing
Company Stage
Series A
Total Amount Raised
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