Frameda Oy

Frameda Oy, based in Finland, specializes in the import and distribution of premium personal care products, focusing on the professional haircare industry to support hairstylists and salons. Founded in 2014 in Helsinki, Finland, Frameda Oy offers products primarily for professional hairstylists and salons. The company has executed one significant deal to date, which occurred on November 3, 2025, when Storskogen Group acquired a majority stake in Frameda Oy, although financial terms were not disclosed. Frameda Oy is a Finnish import and distribution company specializing in the professional haircare industry.

The company offers a curated selection of premium products, including renowned brands such as KEVIN. MURPHY, Living Proof, and ELEVEN Australia, among others. Their core offerings target professional hairstylists and salons, providing high-quality hair care products, styling tools, and accessories designed to enhance the haircare and styling process. Notable innovations include the K18Peptide™ technology, which repairs damaged hair at the molecular level and has gained traction among professionals worldwide for its effectiveness in restoring hair without lengthy processing times.

Frameda serves a diverse clientele, including professional hairstylists, salons, and end consumers across various geographical markets, including Finland and other European nations. The products cater to a range of end-use cases, from salon treatments to at-home care, ensuring that both professionals and consumers have access to effective solutions for hair health and styling. Frameda operates a revenue model that encompasses both B2B and direct-to-consumer transactions. The company engages in wholesale partnerships with salons and retailers, facilitating the distribution of its product lines, while also catering directly to consumers through its online platform.

Revenue is generated from the sale of individual products as well as potential subscription or bulk purchase arrangements offered to professional clients. Frameda’s flagship product, K18, among others, positions itself as a premium choice within the market, reflecting a pricing strategy consistent with high-end beauty products. This approach enhances brand loyalty and encourages repeat purchases from both professional clients and individual consumers seeking effective haircare solutions. Following the acquisition by Storskogen Group in November 2025, Frameda Oy is poised for growth and expansion.

The rationale behind this acquisition supports Frameda's plans to innovate with upcoming products and enter new markets. Specific details regarding new product launches and geographic expansion initiatives have yet to be announced, but the company aims to leverage its new partnership to enhance its market presence and product offerings.