Forus

Based in Saudi Arabia, Forus is a financial technology platform that specializes in crowdfunding-based debt financing, aimed at supporting small to medium-sized enterprises (SMEs) with flexible funding solutions. Forus, founded in 2019 and headquartered in Riyadh, Saudi Arabia, operates as a pioneering financial technology platform. The company primarily focuses on helping SMEs through innovative financing solutions. Forus has completed a total of 2 deals, with the most recent deal occurring on January 30, 2025.

Details about the founders and their previous ventures were not provided. Forus is a financial technology platform specializing in crowdfunding-based debt financing, primarily targeting small to medium-sized enterprises (SMEs) in Saudi Arabia. The company provides a suite of financial services, including commercial finance, working capital, invoice financing, and point-of-sale financing, addressing liquidity challenges faced by businesses. Forus enables businesses to secure up to 5 million SAR in active credit, with competitive rates starting from 0.

7% monthly, thereby facilitating cash flow optimization and operational finance needs. Forus generates revenue through transactional fees linked to its financing services, which are structured around interest rates on loans and administrative fees for application processing. Clients can apply for funding through the platform, receiving financing decisions within 24 hours, enhancing customer experience. The pricing model includes various monthly rates based on the type of financing, and the company's revenue is further supported by transaction volume.

In January 2025, Forus raised USD 60 mn in venture debt funding from Fasanara Capital, which will be utilized to accelerate its growth initiatives. The company is focused on launching new products designed to further support SMEs and is exploring expansion into new markets across the Middle East. Specific details regarding the launch dates for new products and the targeted regions for expansion have not been disclosed.