FortNine

FortNine is a prominent Canadian online retailer dedicated to motorcycle and powersport enthusiasts, offering a wide range of gear, accessories, and apparel to enhance safety and performance for riders across the country. Founded in 2009 and headquartered in Montreal, Canada, FortNine specializes in online retail of motorcycle and powersport products. The company was acquired by Novacap in August 2020, but details of the financial terms remain undisclosed. Amin Sawaf, the CEO, is instrumental in steering the company's strategic direction and operations.

FortNine Canada provides an extensive selection of motorcycle helmets, rider apparel, tires, parts, dirt bike gear, snowmobile clothing, and ATV accessories. Catering to both casual and professional riders, the company sources products from renowned brands like Alpinestars, Arai, Dainese, and Klim, ensuring that customers have access to high-quality items designed for safety and performance. FortNine generates revenue primarily through direct-to-consumer sales on its online platform, offering a broad inventory that includes popular items like motorcycle helmets and riding gear. The pricing strategy accommodates various budgets, ensuring accessibility for all riders.

Additionally, the company provides free shipping on orders exceeding a specific amount, enhancing the purchasing experience and encouraging customer loyalty. Following its acquisition in August 2020, FortNine aims to leverage new resources to enhance product offerings and expand market reach. The company is actively designing new product lines, which are expected to launch in the near future. Plans for geographic expansion target new markets beyond Canada, though specific regions have not been disclosed.

Recent funding from the acquisition will support these initiatives, bolstering FortNine’s position in the powersport retail sector.