FormFormForm Ltd

FormFormForm Ltd is a UK-based company specializing in innovative adhesive solutions, most notably Sugru, the world’s first mouldable glue that transforms into silicone rubber, catering to both consumer and industrial markets. Founded in 2004 in London, UK, FormFormForm Ltd has established itself by developing Sugru, a unique mouldable glue. The company successfully raised GBP 4 million in a GROWTH funding round in December 2016 from investors including Clydesdale Bank and Yorkshire Bank. The founder’s history and previous ventures are not publicly documented.

Sugru, produced by tesa, is recognized as the world's first mouldable glue that transforms into silicone rubber upon setting. This innovative product is designed for a variety of applications including fixing, bonding, repairing, sealing, reinforcing, and mounting without the need for drilling. Its unique formulation allows it to adhere permanently to a wide range of materials such as glass, ceramic, wood, metal, and various plastics, making it highly versatile for both consumer and industrial use. Sugru is particularly popular among DIY enthusiasts and professionals seeking effective solutions for repairs and creative projects.

The product was launched to address common consumer needs in both household and outdoor settings, appealing to a global market that includes regions such as North America, Europe, and parts of Asia. FormFormForm Ltd reported a revenue of GBP 3,492,745. 70 in its most recent financial year, 2020. The company experienced an EBITDA of GBP -1,701,345.

70 during the same period. The revenue model for Sugru primarily revolves around direct sales to consumers and partnerships with retailers and wholesalers. The transactions typically occur through the purchase of individual units of Sugru, with consumers able to buy the product directly from the tesa website or through various retail partners. Pricing structures are based on the specific product offerings, with flagship products such as Sugru Mouldable Glue being available in multiple packaging options to accommodate different user needs.

This business model supports a B2C approach, while also allowing for B2B transactions through supply agreements with retailers, thereby broadening its market reach and enhancing product availability for end users. Following the GROWTH funding round in December 2016, FormFormForm Ltd aims to leverage the GBP 4 million raised to enhance product development and market penetration. The company is focused on designing and launching new variations of Sugru to meet evolving consumer needs, with plans to introduce these products by late 2023. Additionally, the company is exploring expansion into new markets in Asia and North America by 2024, aiming to establish a stronger presence in regions where DIY culture is rapidly growing.