Forme
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Forme - overview
Established
2020
Location
Austin, TX, US
Primary Industry
Internet
About
Based in Texas, US, and founded in 2020, Interactive Strength, Inc. (Nasdaq: TRNR), dba Forme is a digital fitness platform designed for trainers and clients for live virtual personal training and coaching with smart home gyms. The company was founded by its CEO, Trent Ward. In February 2024, Forme acquired CLMBR, Inc.
from ArrowMark Partners and KBW Ventures for USD 16. 9 million. The company's primary products are Forme Lift and Forme Studio, which are smart gym equipment. The firm offers a fitness training program that is designed to measurably improve flexibility, range of motion, and power for golfers.
Forme also provides golf fitness training that enhances golfers' performance within a 12-week timeframe by utilizing the expertise of Titleist Performance Institute (TPI)-certified trainers. The company's offerings also include post-rehabilitation/injury prevention, mobility and flexibility training, cardiovascular training, yoga, pilates, weight loss, stress management and recovery, nutrition coaching, sleep coaching, strength training, and general fitness. The firm’s approach is further enhanced by features such as messaging the trainer anytime through the app, live training sessions within the app, receiving a personalized plan every week, and the flexibility to change trainers as needed. The organization generates revenue through a membership model starting at USD 149 per month, with a special introductory rate of USD 49 for the first month.
The February 2024 acquisition enables the organization to expand its product portfolio.
Primary Industry
Internet
Sub Industries
Recreational Hobbies & Sporting Goods, Education & Training Services, Fitness & Wellness Facilities, Internet
Website
www.formelife.com/
Verticals
Cloud Computing, E-commerce, Mobile Apps
Total Amount Raised
Subscriber access only
Forme - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Secondary Buyout | Announced | Wattbike Ltd. | - |
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