FORM
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FORM - overview
Established
2001
Location
Quincy, MA, US
Primary Industry
Software
About
FORM. com, Inc. is a technology firm specializing in mobile digital solutions that enhance operational efficiency for frontline teams through integrated task management and data analytics. Founded in 2001 in Braintree, US, WorldAPP, Inc.
doing business as FORM. com, Inc. offers mobile solutions designed for frontline teams. In February 2026, Gemspring Capital acquired FORM from Diversis Capital.
The current CEOs include Ali Moosani, Damian Soong, Samia Talhouni, and Tomasz Zietek. FORM provides a robust mobile digital assistant designed specifically for frontline teams, focusing on enhancing field execution through advanced task management, image recognition, and business intelligence. The company's primary offerings include GoSpotCheck, an image recognition application that integrates with task management to ensure compliance with planograms and improve market execution. Clients can capture and analyze data from various displays, menus, and shelves to obtain real-time insights that drive action across sales, merchandising, and customer experience functions.
The platform is tailored for industries such as consumer goods, hospitality, and facilities management, serving a diverse client base that includes well-known brands like Wendy’s and H&M. FORM's solutions are deployed across North America, Europe, and select markets in Asia, catering to businesses that require efficient operational processes and detailed insights for strategic decision-making. FORM operates primarily on a subscription-based revenue model, providing its clients with access to its suite of services, including the flagship GoSpotCheck application and the FORM OpX platform for operational excellence. Clients enter into agreements that cover various service tiers, allowing businesses to choose options that align with their specific needs, including task management, image recognition, and business intelligence functionalities.
The company's pricing structure accommodates both large enterprises and smaller organizations, with flexible plans that scale based on the features utilized. Transactions typically occur within a B2B framework, where companies subscribe to FORM's services and, in return, receive comprehensive support and real-time data analytics that facilitate improved operational efficiency and sales performance. This strategic alignment with client needs enables FORM to foster long-term partnerships and drive sustained revenue growth. The February 2026 acquisition will allow FORM to deliver improved customer experience, wider geographic reach and greater investment in innovation.
Current Investors
Diversis Capital
Primary Industry
Software
Sub Industries
Web Applications, Application Integration Software, Systems Management Software
Website
www.form.com
Verticals
Artificial Intelligence, Big Data, Cloud Computing, Cloud Computing, Mobile Apps
Company Stage
Mature - Buyout
Total Amount Raised
Subscriber access only
FORM - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Secondary Buyout | Completed | FORM | - | ||||||||
| Add-on, Corporate Carve Out, Trade Sale | Completed | Image recognition business of Trax | - | ||||||||
| Add-on | Completed | SHELFWISE LIMITED LIABILITY COMPANY | - | ||||||||
| Add-on, Trade Sale | Completed | GoSpotCheck, Inc. | - | ||||||||
| Buyout | Completed | FORM | - |
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FORM - employee data

FORM - key contacts
| Name | Position | Start Date | End Date | Vcard | Bio | ||
|---|---|---|---|---|---|---|---|
| Chairman Of The Board Of Directors | BM | ||||||
| Board Member | BM |
BM Board Member
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