Forest

Based in the UK, Human Forest Limited operates a fleet of shared electric bicycles (ebikes) that provide a sustainable urban transportation solution, enhancing accessibility and promoting eco-friendly commuting options. Human Forest Limited, founded in 2020, is located in London, UK. The company specializes in shared electric bicycles, aiming to alleviate urban transportation challenges. The co-founders are Agustin Guilisasti, Caroline Seton, and Michael Stewart, with Guilisasti serving as the CEO.

In April 2026, Forest raised GBP 40 million in series B. Forest Bikes specializes in providing shared electric bicycles (ebikes) designed to be environmentally friendly and visually appealing, simulating the appearance of trees. The core offering includes a fleet of these ebikes available for public use, addressing urban transportation challenges by offering an affordable and sustainable alternative to traditional vehicles. Users can rent ebikes through a mobile application available on desktop, iOS, and Android platforms, facilitating easy access and convenience for urban commuters.

The primary target market includes urban dwellers in major cities, particularly those focused on sustainable transportation solutions, with operations currently in London and potentially other urban centers with demand for eco-friendly transport options. Revenue generation for Forest Bikes primarily involves a pay-per-ride structure, allowing users to pay for each rental of the ebikes. This transaction model is direct-to-consumer, with users accessing the service through the company's app. Pricing plans are structured to ensure affordability while promoting frequent usage, contributing to city-wide sustainability efforts.

Revenue may also be supplemented through partnerships and advertising opportunities within the platform, allowing businesses to engage with users while promoting eco-conscious initiatives. The company's services align with its sustainability mission, fostering an ecosystem where both individual riders and businesses can contribute to environmental goals. The company will use the April 2026 funding to enhance production capabilities, expand its product lineup, invest in research and development, and enter new markets in Europe and North America.