Force Management Holdings I, LLC

Based in the US, Force Management Holdings I, LLC specializes in sales performance solutions that enhance revenue growth through tailored training and alignment strategies for diverse businesses. Force Management Holdings I, LLC was founded in 2003 and is headquartered in Charlotte, US. The company focuses on developing sales performance solutions without significant pivots in its operational strategy. CEO Grant Wilson leads the company, which has completed a total of 2 deals.

The company was acquired by Driehaus Private Equity, although financial terms were not disclosed. Force Management specializes in developing comprehensive sales performance solutions aimed at driving revenue growth for businesses of all sizes. Their main offerings include customized sales training programs, cross-functional alignment strategies, and revenue acceleration platforms designed to equip sales teams with the tools they need to succeed in competitive markets. Central to their approach is the Command Series, which helps organizations sell based on value while ensuring alignment on their unique selling propositions and customer priorities.

Force Management serves a diverse client base, including over 400 portfolio companies and more than 100 Unicorns, primarily in the technology, finance, and professional services sectors. Their solutions are utilized across various geographical markets, including North America, Europe, and parts of Asia, addressing the specific needs of organizations aiming to enhance their sales strategies and increase deal sizes. Force Management generates revenue primarily through service contracts that encompass training programs, consulting engagements, and access to proprietary tools and platforms. Clients typically enter into agreements that may involve subscriptions to the Ascender® Plus mobile application, which provides continuous access to sales resources and content.

Transactions are structured as B2B agreements where companies engage Force Management for tailored sales solutions to improve their teams’ performance. The pricing model is often based on the scope of services rendered, with various plans available to suit the unique requirements of each customer. Flagship offerings include the Command Series and the Ascender® platform, emphasizing the company’s commitment to delivering measurable results and a strong return on investment for its partners. Force Management is focused on expanding its product offerings and geographic presence.

The company is actively developing new solutions set to launch in the upcoming year, which aim to further enhance the effectiveness of their sales training programs. Additionally, they are exploring opportunities to enter new markets in Asia and Europe by 2025, leveraging recent funding secured from Driehaus Private Equity to support these initiatives.