Follo Agency

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Follo Agency - overview

Established

2024

Location

Utrecht, -, Netherlands

Primary Industry

Marketing/Advertising

About

Established in 2024 and based in Netherlands, Follo Agency is a data-driven digital marketing agency specializing in performance marketing, AI, and strategy. In April 2024, NewPort Capital formed Follo Agency, and NewPort Capital acquired AdResults B. V. , Increase, MvH Media BV and OrangeValley Group and announced that it would combine now to operate under Follo Agency.


Follo offers a comprehensive suite of services including strategy development, search engine marketing, social media marketing, programmatic advertising, customer experience optimization, and marketplace management. A key differentiator is its proprietary platform, FolloEngine, which provides real-time insights into search behavior, competitor performance, and SEO opportunities using first-party data.


Current Investors

NewPort Capital

Primary Industry

Marketing/Advertising

Sub Industries

Advertising Agencies & Media Buyers, eMarketing/Digital Marketing, Sales & Marketing Software, Analytics & Performance Software

Website

www.folloagency.com/

Verticals

AdTech

Total Amount Raised

Subscriber access only

Follo Agency - deals

Deals TypeDeal StatusTarget (s)Deal DateInvestor(s)Seller(s)Deal size (Mn)Enterprise value (Mn)Post-money valuation (Mn)EBITDA multiple (x)Revenue multiple (x)Lead partner (s)
Add-onCompletedMvH Media BV-
Add-onCompletedOrangeValley Group-
Company FormationCompletedFollo Agency-
Add-onCompletedAdResults B.V.-
Add-onCompletedIncrease-

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