Follo Agency
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Follo Agency - overview
Established
2024
Location
Utrecht, -, Netherlands
Primary Industry
Marketing/Advertising
About
Established in 2024 and based in Netherlands, Follo Agency is a data-driven digital marketing agency specializing in performance marketing, AI, and strategy. In April 2024, NewPort Capital formed Follo Agency, and NewPort Capital acquired AdResults B. V. , Increase, MvH Media BV and OrangeValley Group and announced that it would combine now to operate under Follo Agency.
Follo offers a comprehensive suite of services including strategy development, search engine marketing, social media marketing, programmatic advertising, customer experience optimization, and marketplace management. A key differentiator is its proprietary platform, FolloEngine, which provides real-time insights into search behavior, competitor performance, and SEO opportunities using first-party data.
Current Investors
NewPort Capital
Primary Industry
Marketing/Advertising
Sub Industries
Advertising Agencies & Media Buyers, eMarketing/Digital Marketing, Sales & Marketing Software, Analytics & Performance Software
Website
www.folloagency.com/
Verticals
AdTech
Total Amount Raised
Subscriber access only
Follo Agency - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Add-on | Completed | MvH Media BV | - | ||||||||
| Add-on | Completed | OrangeValley Group | - | ||||||||
| Company Formation | Completed | Follo Agency | - | ||||||||
| Add-on | Completed | AdResults B.V. | - | ||||||||
| Add-on | Completed | Increase | - |
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