FlowerKnows
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FlowerKnows - overview
Established
2016
Location
Hangzhou, Zhejiang, China
Primary Industry
Consumer Products
About
Based in Hangzhou, China and founded in 2016, Hangzhou Flower Knows Electronic Commerce co. , Ltd. , operated under Shenzhen Flower Knows Electronic Commerce co. , Ltd.
and trading under the name Flower Knows provides beauty product development and e‑commerce distribution services for the consumer cosmetics industry. In May 2026, Proya Cosmetics, through its wholly-owned subsidy, agreed to acquire 12. 5479% stake in Flower Knows for approximately CNY 351. 14 million.
Flower Knows develops consumer beauty products centered on original themed color cosmetics, offering product categories including lipsticks, eyeshadows, blushes, base makeup, and beauty accessories, while focusing on highly stylized packaging and narrative‑driven design concepts, enabling differentiated positioning in the “girlish aesthetics” market. Its product strategy emphasizes original series collections (e. g. , themed cosmetic sets) and frequent product launches, supported by e‑commerce distribution, social media marketing, and global retail partnerships, serving young consumers and lifestyle‑oriented beauty customers.
The company generates revenue primarily through direct sales of cosmetics products via online channels and retail distribution, supported by brand collaborations, e‑commerce platforms, and global sales networks.
Current Investors
Tiantu Capital, Kunyan Capital, Proya Cosmetics
Primary Industry
Consumer Products
Sub Industries
Consumer Products, Beauty & Hygiene, Retail
Website
flowerknows.co
Verticals
E-commerce
Total Amount Raised
Subscriber access only
FlowerKnows - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| LP Direct | Announced | FlowerKnows | - |
Displaying 1 - 1 of 1
FlowerKnows - key contacts
| Name | Position | Start Date | End Date | Vcard | Bio | ||
|---|---|---|---|---|---|---|---|
| General Manager & Executive Director | BM |
BM Board Member
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