FlowerKnows
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FlowerKnows - overview
Established
2016
Location
Hangzhou, Zhejiang, China
Primary Industry
Consumer Products
About
Established in 2016 and based in Hangzhou, China, FlowerKnows is a beauty brand that provides customers with cosmetics products. The total sales revenue in 2019 exceeded CNY 20 million. In March 2021, FlowerKnows closed a series A funding. In September 2025, FlowerKnows raised a series B funding from new investor Proya Cosmetics.
FlowerKnows mainly deals in makeup cosmetics such as eye shadow and lipstick, which users can purchase at the Tmall flagship store and JD. It has six series of products including Unicorns, LOVE BEAR, and so on. In addition to products, FlowerKnows began to deploy overseas markets, and it has entered the Japanese market. The brand has settled in over 300 offline stores such as Cosme, Loft, etc.
In September 2025, FlowerKnows raised a series B funding from new investor Proya Cosmetics. The company generates revenue from the retail sale of its products such as Bear Claw Eyeshadow, Matte Eyeshadow, LoveBear Ten-Color Eyeshadow, LoveBear Lipstick, and LoveBear Eyeshadow. The company will focus on global brand expansion, supply chain integration, and content innovation.
Current Investors
Tiantu Capital, Kunyan Capital, Proya Cosmetics
Primary Industry
Consumer Products
Sub Industries
Beauty & Hygiene, Consumer Products, Retail
Website
flowerknows.world.taobao.com
Verticals
E-commerce
Company Stage
Series B
Total Amount Raised
Subscriber access only
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