Flora Fertility Inc.
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Flora Fertility Inc. - overview
Established
2023
Location
Toronto, ON, Canada
Primary Industry
Insurance
About
Based in Ontario, Canada, and founded in 2023 by co-founders Laura McDonald and Christy Lane, Flora Fertility Inc. provides direct-to-consumer fertility insurance services for fertility and women's health. In October 2024, Flora Fertility Inc. raised USD 1.
5 million in pre-seed funding led by Highline Beta, with participation from Cartography Capital and Everywhere Ventures. Flora Fertility Inc. offers insurance for fertility treatments such as egg freezing, intrauterine insemination (IUI), and in vitro fertilization (IVF). The company also offers financial coverage lifestyle assessments and a community platform with resources focused on fertility health.
In addition, the firm’s channel partners include product partners, media, health, and wellness apps. The company plans to use the funding from October 2024 to drive the launch of its private fertility insurance product across the U. S. and Canada.
Current Investors
Highline BETA, Everywhere Ventures, Cartography Capital
Primary Industry
Insurance
Sub Industries
Claims Administration & Processing, Health Insurance
Website
www.heyflora.co
Verticals
InsureTech
Company Stage
Early Stage
Total Amount Raised
Subscriber access only
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