Flashtalking, Inc.
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Flashtalking, Inc. - overview
Established
2001
Location
London, -, UK
Primary Industry
Marketing/Advertising
About
Based in London, UK, and founded in 2001, Simplicity Marketing Ltd. , trading as Flashtalking Inc. , operates as a data-driven advertising management and analytics technology company. In June 2013, TA Associates acquired Simplicity Marketing Ltd.
from Safeguard Scientifics. In July 2021, MediaOcean LLC agreed to acquire Simplicity Marketing Ltd. from Safeguard Scientifics and TA Associates for approximately USD 500 million. As of 2024, the company has regional offices in New York, San Francisco, Los Angeles, Chicago, London, Leeds, Sydney, Cologne, Hamburg, and Amsterdam, and it covers almost 50 markets across the Americas, Europe, and APAC, excluding China and Russia.
Simplicity Marketing Ltd. 's solutions include an identity framework, creative personalization, verification services, advanced analytics, and an agency partnership service program. The company also offers brand surveys, campaign and tag management, custom dashboards, market localization, attribution modeling, and re-messaging. Simplicity Marketing Ltd.
also extends its service by offering strategic planning workshops to its clients and agency partners. Additionally, the firm offers a training and certification program on campaign management and creative development, powered by the Flashtalking campus.
Primary Industry
Marketing/Advertising
Sub Industries
eMarketing/Digital Marketing, Web Applications, Analytics & Performance Software, Application Integration Software, Monitoring & Security Software, Sales & Marketing Software
Website
www.flashtalking.com
Verticals
AdTech, Mobile Apps
Company Stage
Add-on
Total Amount Raised
Subscriber access only
Flashtalking, Inc. - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Add-on, Trade Sale | Completed | Flashtalking, Inc. | - | ||||||||
| Secondary Buyout | Completed | Flashtalking, Inc. | - | ||||||||
| Buyout | Completed | Flashtalking, Inc. | - |
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