Fixtuur Ltd

Fixtuur Ltd, based in the UK, focuses on delivering advanced visual commerce solutions, enhancing 3D and Augmented Reality (AR) experiences for retail eCommerce, effectively transforming online shopping interactions for customers. Founded in 2013 in Manchester, UK, Fixtuur Ltd specializes in visual commerce solutions. The company has completed 7 deals so far, with its latest funding round being a Series A, which raised GBP 2. 120 mn on September 23, 2024, led by Maven Capital Partners and Maven VCT.

Tom Barrack is the founder, although the current leadership team includes CEO David Thomson and Marc Ganzi. Fixtuur specializes in providing advanced visual commerce solutions that simplify 3D and Augmented Reality (AR) experiences for retail eCommerce. The company offers tools including a 3D Configurator, 3D Room Planner, Moodboard, and a 3D Modular Configurator, which allow retailers to create immersive shopping experiences. Target markets encompass major retail sectors across North America, Europe, and select markets in Asia, where demand for innovative online shopping solutions is increasing.

Fixtuur operates under a B2B model, primarily engaging with retail brands and eCommerce platforms to implement its visual commerce tools. Revenue generation is achieved through a subscription-based pricing structure, enabling clients to access various product offerings tailored to their needs. This framework fosters long-term partnerships, as clients benefit from ongoing enhancements and new features from Fixtuur. In September 2024, Fixtuur Ltd raised GBP 2.

120 mn in venture funding to support its growth and expansion. The company plans to enhance its product offerings and expand into new geographic regions, specifically targeting additional markets within Europe and Asia. The funding will facilitate the development of upcoming products aimed at enriching the user experience in visual commerce.