Five Stars Loyalty, Inc.
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Five Stars Loyalty, Inc. - overview
Established
2011
Location
San Francisco, CA, US
Primary Industry
Marketing/Advertising
About
Based in California, US, and founded in 2011, Five Stars Loyalty, Inc. operates a customer loyalty platform. Victor Ho (CEO) and Matt Doka (CTO) are the co-founders of the company. In 2020, Five Stars Loyalty, Inc.
raised an undisclosed amount of venture debt financing from unspecified investors. As of October 2021, the company has raised more than USD 115 million from its investors, which include Lightspeed, DCM, Menlo Ventures, HarbourVest, and Salt Partners. In October 2021, SumUp, Inc. acquired Five Stars Loyalty, Inc.
for USD 317 million in a mix of cash and stock. The company provides loyalty, marketing, payments, and other services to small merchants. The platform comes with its own payment system, interoperability with other point-of-sale systems, marketing automation that sends targeted messages to customers (customer acquisition), and a network of shoppers that allows for cross-promotion across different Fivestars businesses. It also provides solutions for apparel, bakery, coffee, restaurant, retail, salon, and spa businesses.
The company generates revenue through its platform subscription packages. Following the acquisition by SumUp, Inc. in October 2021, this will enable both SumUp and Five Stars Loyalty to offer essential payments and marketing automation services to small business owners across the U. S.
and globally.
Current Investors
Mayfield Fund, DCM, American Express
Primary Industry
Marketing/Advertising
Sub Industries
eMarketing/Digital Marketing, Web Applications, Sales & Marketing Software, Systems Management Software
Website
www.fivestars.com
Verticals
AdTech, Big Data, FinTech, Mobile Apps
Company Stage
Add-on
Total Amount Raised
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