Fittr

Founded in 2016 and based in Maharashtra, India, Squats Fitness Private Limited, doing business as FITTR, operates as a provider of an online fitness platform that offers customized workout plans based on a fitness goal, exercise style preferences, equipment, and time available. In January 2024, Fittr raised INR 280 million in venture funding led by investor Rainmatter. The firm as of July 2024, has empowered over 300,000 individuals worldwide to achieve their health and fitness goals and is led by its co-founders Jitendra Chouksey, Jyoti Dabas, Rohit Chattopadhyay, and Bala Krishna Reddy. Fittr is dedicated to transforming lives through personalized coaching and innovative technology solutions.

The company's platform, Fittr tailors its approach to each individual's unique needs and offers a range of services, including Fitness and Nutrition Coaching, Online Personal Training, Injury Rehabilitation, and specialized programs like Fittr Kids and Diabetes Lifestyle Management. It also provides a supportive ecosystem where clients receive continuous guidance, motivation, and accountability from internationally certified coaches. Fittr also offers a device called FITTR HART (HRV And Recovery Tracker) ring, which helps users optimize sleep, monitor recovery, and enhance overall well-being through HRV technology. The company plans to utilize the January 2024 funding to bolster its fitness and nutrition offerings and secure access to the entire ecosystem of health and wellness startups backed by Zerodha.