Fitplan Technologies Inc.

Fitplan Technologies Inc. is a fitness technology company that specializes in providing a personal training app, designed to enhance user engagement through structured workout programs and instructional content from elite trainers. Fitplan Technologies Inc. was founded in 2014 in Vancouver, Canada.

The company focuses on delivering a personal training app that allows users to engage in fitness routines at home or in the gym. The firm has successfully completed two funding rounds, with the most recent occurring on September 9, 2019, where it raised USD 4. 50 mn led by A-Rod Corp and Corazon Capital, alongside participation from several returning investors. Landon Hamilton serves as the CEO, and the company operates without known parent or subsidiary structures.

Fitplan® primarily offers a personal training app designed to facilitate fitness engagement through structured workout programs. The app provides step-by-step fitness plans created by top trainers, allowing users to work out at home or in the gym with instructional videos that guide them through each exercise. The platform aims to enhance the mind-body connection and promotes overall wellness by offering targeted programs, such as strength training, pilates, and functional aesthetics, with durations ranging from four to twelve weeks. Fitplan® has a diverse customer base of fitness enthusiasts, including stay-at-home parents and individuals seeking to transform their health and fitness levels.

The app is available in multiple geographical markets, specifically targeting English and Spanish-speaking users across various regions. Fitplan® generates revenue primarily through subscription-based transactions. Users can sign up for a free trial before transitioning to a monthly subscription plan priced at USD 15. 99, which grants them access to various fitness programs and resources.

The app’s transactional structure is designed to cater directly to consumers, allowing them to select programs that align with their fitness goals. Partnerships with elite trainers strengthen the content offering, enhancing user engagement and retention. Fitplan®’s flagship service includes personalized training accessible via both mobile devices and Apple Watch, providing a seamless experience for tracking workouts and health metrics. In September 2019, Fitplan Technologies Inc.

raised USD 4. 50 mn in venture funding co-led by new investors A-Rod Corp and Corazon Capital, with participation from returning investors Advancit Capital, Bullpen Capital, Imaginary Ventures, and Lerer Hippeau Ventures. The recent funding is expected to facilitate the development of new features within the Fitplan app, enhance user experience, and expand into additional markets, specifically targeting English and Spanish-speaking regions by 2023.